Marketind and sales activities

A careful strategic planning ensures that for each product the company correctly focuses on the right target audience most essential for that product’s success, with the most effective massages for the product, aiming for the best sales results.

Marketing plans for each product are developed based on own market research, years of local sales experience, and sophisticated use of advanced marketing techniques/tools. T

The combination of these tools enables the company to customize a winning marketing strategy for each product.

Part of the marketing strategy  are the detailing activities by medical representatives – the company’s sales force covers routinely all targeted physicians in hospitals and medical centers in the country.

The sales force – dedicated and highly motivated, with strong academic background, with excellent product knowledge and sales skills.

A sales force with a full understanding of the market – and with excellent contacts with Israel’s medical opinion leaders, hospitals doctors and management, community health clinics doctors and other institutes physicians.